Bielefeld - German condom manufacturer Ritex is presenting its new design with immediate effect, bringing its products further forward. The new look is contemporary, cutting-edge and improves the distinctiveness and visibility of the products on the market.
The new design of the Ritex product range is intended to support their presence and presentation in the retail trade. "It was of particular importance to us to support the ongoing development of our product range with this new design and to position Ritex more clearly as a brand and as a German manufacturer," Robert Richter, Managing Director of Ritex GmbH, said. Furthermore, product features were formulated more concisely and placed in focus on the front of the packaging.
Ritex has been producing and distributing condoms in Germany for almost seventy years. "For many years our design worked well for our brand," Richter stated. "But the ever-expanding product range at Ritex and the ever-changing expectations of our customers got us thinking about how we could position our products even better.” After working together with an agency that specialises in packaging, the products have now been given a new look. Packaging tests and several revision loops were used to highlight the product features and to emphasise Ritex more strongly as a manufacturer of high-quality products from Germany. All Ritex condoms are made from the highest quality raw materials and are manufactured exclusively at our own production facilities in Germany.
It is not only the condoms and lubricants that are fresher and more modern these days. The traditional family-owned company created a new design for the website and all other online communication channels. Thanks to the responsive web design, the completely redesigned website offers an optimal user experience. Whether on a computer, tablet or smart phone - everything is presented in the best format.
Ritex is actively supporting the relaunch of the new design with advertising measures on various channels, including cinema, social media, print ads and targeted measures with retailers. In the coming months, the new packaging will also be delivered to retail partners worldwide.
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